2020: The Year of the Gratitude Mindset

  • Psychological benefits: positive emotions and thoughts enhance mood, being more aware and awake and increased self-satisfaction.
  • Physical benefits: stronger immune system, fewer body pains and aches, optimal blood pressure and cardiac functioning, better sleep-wake cycles.
  • Social benefits: better communication, more empathy, stronger interpersonal relationships, more involvement as a team member.
  • My family, husband and son, Ian.
  • The health and safety of my loved ones.
  • Incredible childcare support through our family bubble (whom all live between two footsteps and two miles away from our home), including two sets of doting grandparents and my sister-in-law and her husband.
  • My parents for leaving a lifetime of memories behind in Seattle and moving to Portland to be closer to their grandson (and daughter and son-in-law!).
  • Our amazing clients and partners at Avenue.
  • The dedicated team at Avenue whose commitment and quality of work is truly rarefied air.
  • Being able to live my values every day through my work at Avenue, a Certified B Corporation®.
  • Business growth and purpose-driven work amidst a pandemic at Avenue, where we noted a 10% growth year-over-year and hit our 20% profit margin target.
  • More time at home with my son, Ian as he grows up.
  • Delicious, healthy home-cooked meals by yours truly and my husband.
  • Bi-monthly half marathons in Forest Park and weekly runs in nature.
  • The warmth and safety of our home.
  • Lovely tenants in our rental property.
  • My tribe of entrepreneurs in EO Portland Accelerator.
  • The B Corp community of entrepreneurs, business leaders and partners who are doing meaningful work that inspires me.
  • Avenue’s Advisory Board.
  • More time at home with our dog.
  • No commute, using less gas and being more environmentally friendly.
  • More downtime to read, as I’ve read 53 books this year, which is one book over my goal of 52 for 2020!
  • Resilience through challenging times.
  • Increasing the feeling and reality of hope, safety and wellbeing in life.
  • Strengthening everything that is important by narrowing focus on what matters most and expanding appreciation for the people in my life.
  • Creating an abundance mindset, which is a belief that there are enough resources and success in the world to share with others. When I am grateful for what I have, I fuel my abundance mindset, which in turn creates more abundance to be grateful for.
  • Negating limiting beliefs, which are unconscious beliefs about ourselves and the world which often prevent us from enjoying our lives to the fullest.
  • Morning walks in the neighborhood with my husband, son and dog where we share one thing we’re grateful for with each other.
  • Reflection and active mediation during morning runs and bi-monthly half marathons in Forest Park (nature!).
  • Putting away my phone in the designated ‘phone box’ during the day so that it’s only used sparingly for calls and texts has opened up time to be mindfully present with my son Ian as he grows (born in the middle of a pandemic and now seven months old!).
  • Slowing down and reading real books or my Kindle vs. using my phone or device, which opens up space to be grateful for what I have in the present moment.
  • Daily huddle with the team at Avenue where we kick-off our workday by sharing one thing we’re grateful for with the team.
  • Celebrating the wins and successes (big and small) that we’ve had at Avenue to capture how we’re creating a durable, profitable and meaningful business despite the craziness of 2020.
  • Sharing ‘silver linings’ amongst the team on a weekly basis at the beginning of the pandemic.
  • Keeping Avenue’s core values (and our personal family core values that my husband and I share) front and center in all conversations and actions.
  • Weekly 15Five high fives and recognition to show appreciation for team members.
  • Slack messages of support amongst the team.
  • Team activities to boost morale during the pandemic.
  • Appreciating what we have and giving back to nonprofits and BIPOC businesses in our community through ongoing business advising, mentorship and digital marketing consulting.
  • Supporting and lending a hand to organizations who are doing great work for the community by working alongside smart, talented and inspiring individuals to solve hard problems and tackle new challenges that will support shared prosperity for the City of Portland and the State of Oregon.

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Anna Madill

Anna Madill


CEO of Avenue, a B Corp digital marketing agency that amplifies the impact growth-minded and purpose-driven companies have in the world.