7 Marketing Trends to Embrace in 2023

1. Purpose-Driven Brands Will Win (high-quality product is still a must)

2. TikTok + Instagram Reels Reign Supreme: Short-Form Video is IT

3. Reality Sells: Influencers and User-Generated Content (UGC) are on the rise

4. The Metaverse: Plenty of unknowns, but companies are jumping in

5. Conversational Marketing: Cut Lead Times and Make Your Customers Happy

6. Let’s Get Personal, It’s Better For Everyone: Personalized Marketing

7. Zero-Party Data’s Importance Grows: The Cookie’s On-Going Death



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Anna Madill

Anna Madill


CEO of Avenue, a B Corp digital marketing agency that amplifies the impact growth-minded and purpose-driven companies have in the world.