As artificial intelligence (AI) continues to play an undercover role in gatekeeping opportunities for basic liberties like employment, healthcare, housing and education through facial recognition technology, algorithms and machine learning, our personal autonomy and independence is called into question. I recently watched Coded Bias, a Sundance documentary film by Shalini Kantayya as part of Avenue’s internal anti-racism curriculum, and I was startled to learn how pervasive digital and AI bias is today.

As a digital and social media marketing agency, the success of our work for partners is 100% built around the data available to us and the algorithms that…


In recognition of Asian American and Pacific Islander (AAPI) Month and recent events in the U.S., I felt compelled to share a snapshot of what my own experience has been like growing up as a Korean American adoptee and immigrant. Since the pandemic began, over 6,600 hate crimes against Asian Americans have been documented by the Stop AAPI Hate reporting center. While this statistic is staggering, many other incidents go unreported due to the fear and shame of recipients. Elevating Asian American experiences and perspectives is critical to broadening awareness, recognition, support and action.

As a woman and Asian American…


Taking time for rest, recovery and self-care is incredibly important, especially after the year we’ve just had. As a B Corp, it has always been important to Avenue to safeguard the health and wellbeing of our team members by creating boundaries around our workday. And also by making it safe to not work after hours or while on vacation. The ability for team members to have permission to rest and recharge was designed to foster an environment where everyone can bring their best work and mental capacity to the virtual office and thrive.

At Avenue, we’ve found new ways to…


(Photo by fauxels from Pexels)

B Corp Shares 3 Practices to Improve Collective Impact

As we move forward from March and the Certified B Corporation community’s celebration of B Corp Month, we’re moving forward at Avenue with our commitment to B Corp practices and what “better business” means to us. Being a better business is not just about what we are doing today or have done in the past; it’s about continuing to challenge ourselves to improve our impact over time.

I have watched many companies doing the same things year-over-year without change. As a B Corp, the perspective is different. We are tasked with working continually to improve as a company and create…


By now, most of us have heard about the benefits that resilience and mindfulness have on our personal and professional well-being. While the two practices are interconnected, I believe they are separate tools that can be used together for the greatest positive impact on leadership. Mindfulness nurtures our ability to focus, reduces stress and builds the essential capacity needed for resilience. In turn, building resilience can promote enhanced focus and the ability to stay in the present moment, two keys to building a mindfulness practice.

In today’s fast-paced, digital world, leaders who are able to hone these practices will build…


As we kick-off the New Year, I’m inspired by what our team accomplished together over the course of 2020. We had the privilege of collaborating on some amazing work with our clients, and when the world was in constant turmoil we turned towards one another with empathy and support. But above all, I am most proud of the team’s commitment and steep learning curve in preparing for and stepping up to lead Avenue’s operations while I, the CEO was on a three-month maternity leave. Not only did the team fully sustain the company, clients and our partners, they also started…


To say this year has been a year of change would be an understatement. With each passing month, 2020 continues to pack an unprecedented and unexpected punch. From a global pandemic and police brutality to massive wildfires and a momentous impending election, the impact is being felt everywhere. Since the beginning of the pandemic I have heard moving stories from friends, family, team members and colleagues who are experiencing challenges, hardships and pivoting their lifestyles through the COVID landscape. …


Through darkness comes light. This year has gifted me with a renewed appreciation for all of the precious things in my life. While 2020 has challenged most of us at one point or another, it has also rekindled the beauty of small everyday things. There is hope and resilience in the air as we approach the New Year, and there is light at the end of the tunnel.

With the season of gratitude and giving upon us, I am grateful for the community of clients, partners, peers, advisors, team members, friends and family who have come together in support of…


(Photo by Pixabay on Pexels)

How One B Corp Is Pursuing Culture Change in the Workplace

Our country is at a crossroads right now, and we’re living in a moment where millions of Americans are facing health risks, economic uncertainty, and threats to their personal well-being as part of a society that has normalized growth and prosperity through long-standing colonialism and systemic racism. A closer look at these systemic patterns reveals that not only has our society perpetuated systemic racism for centuries, but it has been built through an enduring American caste system. I recently read Caste: The Origins of Our Discontents by Isabel Wilkerson, which describes how caste in America is invisible to nearly all…


How B Corps Can Create a Stronger, Enduring Connection with Customers

The future is bright. Amidst this tumultuous year of change, one shining light has been seeing the collective communities we’re a part of joining together to support one another. In particular, the Certified B Corporation community (B Local PDX and B Lab U.S. & Canada). Since the beginning of the COVID-19 pandemic, I have seen the passion, determination, and heart that the people and companies within the B Corp movement have put forth to help each other. …

Anna Madill

CEO of Avenue, a B Corp digital marketing agency that amplifies the impact growth-minded and purpose-driven companies have in the world.

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