A JEDI Approach to Redistributing Power in the Digital Landscape

  • Lack of access to information, gatekeeping, or steep learning curve
  • Predatory marketing practices (phishing, misinformation, followers for sale, negative SEO, etc.)
  • AI/Algorithmic Bias (being negatively affected by bias in AI and social algorithms)
  • High cost of advertising
  • Lack of access to agency, consulting or web development services
  • Unethical competitors/unfair competitive practices in an industry
  • Challenges understanding analytics
  • Data access limitations
  • Shadowbanning
  • Ad Policies/Rejected Ads
  • Privacy concerns



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Anna Madill

Anna Madill


CEO of Avenue, a B Corp digital marketing agency that amplifies the impact growth-minded and purpose-driven companies have in the world.